Before You Build

10 Decisions Every Founder Needs to Make Before Building the Business

Make the decisions before you build around them.

Before You Build is a practical, fillable mini-workbook designed to help founders slow down long enough to make the foundational decisions their business actually needs.

Having a business idea is only the beginning. Before you build the website, create ten offers, choose software, spend money, or start trying to grow, you need clarity about what you are building and why.

Inside this 8-page resource, you’ll work through 10 foundational business decisions:

Direction • Problem • Customer • Offer • Value • Pricing • Revenue • Experience • Capacity • Focus 

For each decision, you’ll:

• Learn why the decision matters

• Answer a focused strategic question

• Identify what you still need to learn or validate

• Determine whether the decision is Clear, Needs Work, or Not Yet Decided 

• Finish with a practical Decision Recap & Next Steps so you know what deserves your attention next

Best for: Entrepreneurs who are starting a business, relaunching, refining an existing idea, or realizing they may have started building before making some of the underlying decisions.

You’ll leave with:Greater clarity about what is already decided, what still needs research, what you may have been avoiding, and the next three actions that can move your business forward.